- Branding
- Print & Web Assets
- Illustrating
Skills:
Journelle is a female-driven, multi-line lingerie destination with curated collections from a stunning lineup of many different, diverse lingerie designers. The name, taken from the French word "journellement," meaning daily, is a nod to the belief that wearing lingerie that fits your definition of strength AND beauty, is absolutely a necessary luxury, and an empowering part of every woman’s routine.
Journelle
- Art Direction
- Graphic Design
- Project Management
- Art Direction
- Graphic Design
- Project Management
- Branding
- Print & Web Assets
- Illustrating
Skills:
Journelle is a female-driven, multi-line lingerie destination with curated collections from a stunning lineup of many different, diverse lingerie designers. The name, taken from the French word "journellement," meaning daily, is a nod to the belief that wearing lingerie that fits your definition of strength AND beauty, is absolutely a necessary luxury, and an empowering part of every woman’s routine.
Journelle
While creating direction for Journelle's photoshoots, I found my canvas as an art director, painting stories that transcend mere visuals. At Journelle, art direction wasn't just about aesthetics; it was about crafting an immersive experience where passion met purpose, and beauty resonated with meaning.
Art Direction
Explore Summer
Explore Holiday
Explore Bridal
Explore PDF
While creating direction for Journelle's photoshoots, I found my canvas as an art director, painting stories that transcend mere visuals. From the delicate dance of lace to the bold strokes of empowerment, every campaign became a tapestry of narrative. With an unwavering dedication to storytelling, I infused each image and word with the essence of our brand, ensuring that every glance evoked a mood, every line whispered a tale. At Journelle, art direction wasn't just about aesthetics; it was about crafting an immersive experience where passion met purpose, and beauty resonated with meaning.
Art Direction
Explore Summer
Explore Holiday
Explore Bridal
Explore PDF
While creating direction for Journelle's photoshoots, I found my canvas as an art director, painting stories that transcend mere visuals. From the delicate dance of lace to the bold strokes of empowerment, every campaign became a tapestry of narrative. With an unwavering dedication to storytelling, I infused each image and word with the essence of our brand, ensuring that every glance evoked a mood, every line whispered a tale. At Journelle, art direction wasn't just about aesthetics; it was about crafting an immersive experience where passion met purpose, and beauty resonated with meaning.
Art Direction
Explore Summer
Explore Holiday
Explore Bridal
Explore PDF
While creating direction for Journelle's photoshoots, I found my canvas as an art director, painting stories that transcend mere visuals. From the delicate dance of lace to the bold strokes of empowerment, every campaign became a tapestry of narrative. With an unwavering dedication to storytelling, I infused each image and word with the essence of our brand, ensuring that every glance evoked a mood, every line whispered a tale. At Journelle, art direction wasn't just about aesthetics; it was about crafting an immersive experience where passion met purpose, and beauty resonated with meaning.
Art Direction
Explore Summer
Explore Holiday
Explore Bridal
Explore PDF
While creating direction for Journelle's photoshoots, I found my canvas as an art director, painting stories that transcend mere visuals. From the delicate dance of lace to the bold strokes of empowerment, every campaign became a tapestry of narrative. With an unwavering dedication to storytelling, I infused each image and word with the essence of our brand, ensuring that every glance evoked a mood, every line whispered a tale. At Journelle, art direction wasn't just about aesthetics; it was about crafting an immersive experience where passion met purpose, and beauty resonated with meaning.
Art Direction
Explore Summer
Explore Holiday
Explore Bridal
Explore PDF
While creating direction for Journelle's photoshoots, I found my canvas as an art director, painting stories that transcend mere visuals. From the delicate dance of lace to the bold strokes of empowerment, every campaign became a tapestry of narrative. With an unwavering dedication to storytelling, I infused each image and word with the essence of our brand, ensuring that every glance evoked a mood, every line whispered a tale. At Journelle, art direction wasn't just about aesthetics; it was about crafting an immersive experience where passion met purpose, and beauty resonated with meaning.
Art Direction
Explore Summer
Explore Holiday
Explore Bridal
Explore PDF
While creating direction for Journelle's photoshoots, I found my canvas as an art director, painting stories that transcend mere visuals. From the delicate dance of lace to the bold strokes of empowerment, every campaign became a tapestry of narrative. With an unwavering dedication to storytelling, I infused each image and word with the essence of our brand, ensuring that every glance evoked a mood, every line whispered a tale. At Journelle, art direction wasn't just about aesthetics; it was about crafting an immersive experience where passion met purpose, and beauty resonated with meaning.
Art Direction
Explore Summer
Explore Holiday
Explore Bridal
Explore PDF
Step into the mystical realm of celestial fashion with Journelle's "Lingerie Zodiac" campaign. Each month, we curate a captivating collection of lingerie tailored to the unique energy of a specific zodiac sign. In this ongoing campaign, we blend luxurious fabrics, captivating colors, and symbolic motifs to create a cosmic experience for our audience. Through concise yet engaging copy, we invite our audience to discover the beauty of self-expression and empowerment through fashion.
Step into the mystical realm of celestial fashion with Journelle's "Lingerie Zodiac" campaign. Each month, we curate a captivating collection of lingerie tailored to the unique energy of a specific zodiac sign. In this ongoing campaign, we blend luxurious fabrics, captivating colors, and symbolic motifs to create a cosmic experience for our audience. Through concise yet engaging copy, we invite our audience to discover the beauty of self-expression and empowerment through fashion.
Email Campaigns
Email Campaigns
Our holiday email strategy involved teasing customers with a sneak peek into our gift guide, focusing on the "Rouge Red" category, a holiday favorite. By integrating campaign branding elements such as film textures and printed typography, we aimed to create a cohesive visual experience. This strategic approach aimed to build anticipation and engage customers, setting the stage for a memorable holiday shopping journey.
Email Campaigns
Annoucment
Discover the radiant energy of our new yellow lingerie collection in "Solar Power." Despite the challenge of limited on-model images, we transformed flat shots into captivating focal points by zooming in on intricate lace details. Each piece promises to brighten up your lingerie drawer and your day, exuding the warmth and confidence of the sun.
Email Campaigns
Color Story
Our Black Friday email strategy embraces a text-only format inspired by the success of similar ads on Facebook. With bold typography, we convey urgency and excitement around unbeatable deals. This approach cuts through clutter, highlighting discounts and driving immediate action from subscribers.
Email Campaigns
Text Only
Video Content
Video Content
Introducing "A Lingerie Love Story" — where every word whispers softly, a tender caress of self-love, romance, and the beauty of secrets shared just for you. In the heart of the French countryside, amidst the delicate blooms, our protagonist embodies the essence of empowerment, draped in lingerie that mirrors the hues of her soul.
Campaign Branding
A Lingerie Love Story
Fa La La Oh là là
Introducing "A Lingerie Love Story" — where every word whispers softly, a tender caress of self-love, romance, and the beauty of secrets shared just for you. In the heart of the French countryside, amidst the delicate blooms, our protagonist embodies the essence of empowerment, draped in lingerie that mirrors the hues of her soul.
Campaign Branding
A Lingerie Love Story
Fa La La Oh là là
With a voice that whispers like a cherished secret, our campaign invites you to celebrate the splendor of your inner essence and indulge in moments of self-nurturing. Through every carefully chosen word, we cultivate a sense of intimacy and self-discovery, encouraging you to delve into the depths of your own beauty and find joy in treating yourself.
Campaign Branding
A Lingerie Love Story
Fa La La Oh là là
As part of our campaign, we've hid secret love letters within our stores, inviting customers to embark on a treasure hunt. Those who uncover these hidden letters of affection were rewarded with a special gift—a free thong, a delightful surprise that celebrates the season and treats our valued patrons.
Campaign Branding
A Lingerie Love Story
Fa La La Oh là là
In fostering a deeper connection with our cherished community, we invited customers to share their secrets with us online, cultivating a virtual dialogue that transcended boundaries. These intimate revelations, shared anonymously on our social pages, became the heartwarming inspiration behind our campaign, adding layers of authenticity and connection to "A Lingerie Love Story."
Campaign Branding
A Lingerie Love Story
Fa La La Oh là là
"Fa La La, Oh Là Là" isn't just a holiday campaign — it's an invitation to embrace your inner allure and make this winter season a journey filled with unforgettable moments and unexpected delights. As you embrace the magic of the season, envision where the night will take you. Whether you're cozying up by the fire or stepping out for a night of festive revelry, our holiday campaign offers a curated collection that celebrates the art of seduction with a unique flair.
Campaign Branding
A Lingerie Love Story
Fa La La Oh là là
A Lingerie Love Story
Fa La La Oh là là
Campaign Branding
In the sensual cadence of our campaign's voice, each word is a caress that evokes sensations of desire and anticipation. We've sprinkled our messaging with phrases that add a seductive twist to typical holiday expressions, enticing you to indulge in the pleasures of the season. Let our words ignite a spark of desire to take action — to explore our collection and order the perfect gift for yourself or your special someone.
A Lingerie Love Story
Fa La La Oh là là
Campaign Branding
On our landing pages, we've hand-curated collections for every moment of the season — from lounge for those cozy nights in to sexy pieces for igniting passion. Each category is thoughtfully crafted to offer a seamless shopping experience that caters to your every desire. With witty names and themes that feel relatable and exciting, our collections promise to make your holiday shopping experience as special and memorable as the moments they accompany.
Lookbook
Delve into the essence of "everyday lovely" with our latest wholesale lookbook, designed to showcase Journelle's branding and visual aesthetic to buyers at wholesale events. Inspired by Journelle's ethos of self-indulgence and rooted in the French word "journellement," meaning "everyday," each page captures sophistication and sensuality.
Explore PDF
Lookbook
Delve into the essence of "everyday lovely" with our latest wholesale lookbook, designed to showcase Journelle's branding and visual aesthetic to buyers at wholesale events. Inspired by Journelle's ethos of self-indulgence and rooted in the French word "journellement," meaning "everyday," each page captures sophistication and sensuality.
Explore PDF
Explore PDF
Linesheet
As the overseer of Journelle's linesheets, I work closely with the wholesale team to ensure that all information is accurate and up-to-date. From pricing to product offerings to shipping dates, I meticulously review and verify every aspect to guarantee clarity and consistency for our wholesale partners. By maintaining a keen eye for detail and fostering open communication with the team, I ensure that our linesheets effectively convey the essence of Journelle's brand and product offerings.
Explore PDF
Linesheet
As the overseer of Journelle's linesheets, I work closely with the wholesale team to ensure that all information is accurate and up-to-date. From pricing to product offerings to shipping dates, I meticulously review and verify every aspect to guarantee clarity and consistency for our wholesale partners. By maintaining a keen eye for detail and fostering open communication with the team, I ensure that our linesheets effectively convey the essence of Journelle's brand and product offerings.
Social Ad Campaigns
Social Ad Campaigns