Skills:
Charles Garnier is a jewelry brand rooted in timeless design, refined craftsmanship, and effortless sophistication. Blending classic influences with a modern sensibility, each collection pairs polished metals, thoughtful details, and versatile silhouettes. Designed with enduring style in mind, Charles Garnier brings understated luxury to everyday jewelry.
Charles Garnier
- Art Direction
- Creative Concepting
- Photoshoot Direction
- Pre-Production
- Visual Development
- Product Curation
- Pre-Production
- Visual Development
- Product Curation
- Art Direction
- Creative Concepting
- Photoshoot Direction
This project reinforced how much art direction lives in the details surrounding the product. Jewelry may occupy only a small portion of the frame, but wardrobe, skin, pose, expression, texture, and color all influence how that piece is perceived. I learned to think beyond individual images and consider how an entire collection of photography works together—where consistency is necessary, where variation creates energy, and how subtle creative decisions can make heritage feel current. It strengthened my ability to build a visual system that gives a brand room to tell different stories while still feeling unmistakably like itself.
One of the biggest challenges was creating enough visual range to tell multiple stories without losing the identity of the collection. The direction moved between everyday dressing, work, evening occasions, close product-focused moments, and more trend-forward styling. Rather than treating each as a separate campaign, I approached them as different sides of the same Charles Garnier woman. Our styling details helped connect those moments while giving the team a versatile library of imagery across different marketing needs.
Charles Garnier jewelry lives at the intersection of tradition and modernity. Inspired by the effortless sophistication of Parisian style, the collection pairs sculptural forms, mixed metals, and refined details with a sensibility that feels timeless rather than traditional. Designed for a woman whose style moves naturally between polished and effortless, each piece becomes part of how she dresses, works, celebrates, and moves through her everyday life.
The vision for this shoot was rooted in The Art of Beauté—creating a world that felt distinctly Charles Garnier while bringing a more contemporary perspective to its Parisian heritage. I wanted the imagery to feel elegant without becoming overly formal and aspirational without losing warmth. Through art direction, wardrobe, posing, color, composition, and shot planning, I built a visual language around rich neutrals, deep burgundies, creams, tailored silhouettes, and subtle texture. The jewelry remained the focus, while every surrounding detail helped define the woman wearing it.
The Art of Beauté.
The vision for this shoot was rooted in The Art of Beauté—creating a world that felt distinctly Charles Garnier while bringing a more contemporary perspective to its Parisian heritage. I wanted the imagery to feel elegant without becoming overly formal and aspirational without losing warmth. Through art direction, wardrobe, posing, color, composition, and shot planning, I built a visual language around rich neutrals, deep burgundies, creams, tailored silhouettes, and subtle texture. The jewelry remained the focus, while every surrounding detail helped define the woman wearing it.
The Art of Beauté.
The Charles Garnier tabletop direction leaned into timeless luxury while keeping the imagery clean, contemporary, and approachable. Explore the full direction for prop selection, surfaces, compositions, lighting, and styling designed to highlight the craftsmanship of each piece.
Tabletop Direction
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Classic jewelry was given a more modern, lifestyle-driven perspective through refined styling and natural, confident moments. Inside the full art direction, explore wardrobe, model posing, framing, lighting, and the visual references used to bring the Charles Garnier story to life.
On Model Direction
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Journelle is a female-driven, multi-line lingerie destination with curated collections from a stunning lineup of many, is absolutely a necessary luxury, and an empowering part of every woman’s routine.
Tabletop Direction
View PDF Here
Journelle is a female-driven, multi-line lingerie destination with curated collections from a stunning lineup of many, is absolutely a necessary luxury, and an empowering part of every woman’s routine.
On Model Direction
View PDF Here
This project strengthened my understanding of how to modernize an established brand without losing the qualities that make it recognizable. Rather than chasing trends, I learned to look deeper into the brand’s history, customer, materials, and design language to find opportunities for something new. It also pushed me to think about how architecture, interiors, and materiality can influence product photography. Those references helped create a visual language that felt fresh while still respecting the elegance and heritage behind Charles Garnier.
The challenge was making heritage feel current. Charles Garnier has a long history and a more classic customer, but the imagery still needed to feel fresh enough to inspire someone discovering the brand today. Every material and styling choice had to feel refined without becoming too traditional or expected. Finding that balance meant pulling from timeless French design while simplifying the compositions and introducing a more contemporary approach to light, texture, and scale.
For Charles Garnier, the tabletop direction was rooted in timeless Parisian design and the beauty of considered details. Architectural forms, warm neutrals, refined textures, and soft light created a setting that felt sophisticated without becoming overly traditional. The jewelry remained at the center, with each composition highlighting the balance of gold, silver, shape, and craftsmanship. The result was a visual world that felt quietly luxurious, modern, and connected to the brand’s French heritage.
I developed the creative direction from concept through execution, including moodboards, composition, lighting, surfaces, props, and shot planning. The goal was to translate the elegance established in the on-model campaign into a tabletop environment that felt equally elevated. Working closely with the photography team, I focused on creating compositions that highlighted the jewelry while using texture, architecture, and subtle styling to build the larger Charles Garnier world.
Form Meets Finish.
For Charles Garnier, the tabletop direction was rooted in timeless Parisian design and the beauty of considered details. Architectural forms, warm neutrals, refined textures, and soft light created a setting that felt sophisticated without becoming overly traditional. The jewelry remained at the center, with each composition highlighting the balance of gold, silver, shape, and craftsmanship. The result was a visual world that felt quietly luxurious, modern, and connected to the brand’s French heritage.
