• Art Direction
  • Graphic Design
  • Content Creation

Skills:

0-0-2 is a pickleball brand for the stylish, social player—think functional pieces with an effortlessly cool vibe, built for matches and post-game hangs. I created 0-0-2 as a passion project, starting from zero (literally). I saw a gap in the market for gear that felt modern, inclusive, and team-minded—so I made it myself. From the first design to every detail, this brand is rooted in the joy, connection, and confidence that pickleball brings.

0-0-2

  • Brand Development
  • Event Coordination
  • Trend Forecasting
  • Brand Development
  • Art Direction
  • Event Coordination
  • Graphic Design
  • Trend Forecasting
  • Content Creation

Skills:

0-0-2 is a pickleball brand for the stylish, social player—think functional pieces with an effortlessly cool vibe, built for matches and post-game hangs. I created 0-0-2 as a passion project, starting from zero (literally). I saw a gap in the market for gear that felt modern, inclusive, and team-minded—so I made it myself. From the first design to every detail, this brand is rooted in the joy, connection, and confidence that pickleball brings.

0-0-2

For the inaugural 0-0-2 photo shoot, we captured the team spirit that defines the brand—on and off the court. On court, the focus was on the social side of pickleball: connection, camaraderie, and the joy of playing together. Off court, we highlighted the effortless, elevated style that makes 0-0-2 more than just athletic wear. It’s a lifestyle—refined, inclusive, and made for those who carry that team energy wherever they go.

Art Direction

For the inaugural 0-0-2 photo shoot, we captured the team spirit that defines the brand—on and off the court. On court, the focus was on the social side of pickleball: connection, camaraderie, and the joy of playing together. Off court, we highlighted the effortless, elevated style that makes 0-0-2 more than just athletic wear. It’s a lifestyle—refined, inclusive, and made for those who carry that team energy wherever they go.

Art Direction

Art Direction

Explore PDF

For the inaugural 0-0-2 photo shoot, we captured the team spirit that defines the brand—on and off the court. On court, the focus was on the social side of pickleball: connection, camaraderie, and the joy of playing together. Off court, we highlighted the effortless, elevated style that makes 0-0-2 more than just athletic wear. It’s a lifestyle—refined, inclusive, and made for those who carry that team energy wherever they go.

Art Direction

For the inaugural 0-0-2 photo shoot, we captured the team spirit that defines the brand—on and off the court. On court, the focus was on the social side of pickleball: connection, camaraderie, and the joy of playing together. Off court, we highlighted the effortless, elevated style that makes 0-0-2 more than just athletic wear. It’s a lifestyle—refined, inclusive, and made for those who carry that team energy wherever they go.

Art Direction

Explore PDF

For the inaugural 0-0-2 photo shoot, we captured the team spirit that defines the brand—on and off the court. On court, the focus was on the social side of pickleball: connection, camaraderie, and the joy of playing together. Off court, we highlighted the effortless, elevated style that makes 0-0-2 more than just athletic wear. It’s a lifestyle—refined, inclusive, and made for those who carry that team energy wherever they go.

Art Direction

For the inaugural 0-0-2 photo shoot, we captured the team spirit that defines the brand—on and off the court. On court, the focus was on the social side of pickleball: connection, camaraderie, and the joy of playing together. Off court, we highlighted the effortless, elevated style that makes 0-0-2 more than just athletic wear. It’s a lifestyle—refined, inclusive, and made for those who carry that team energy wherever they go.

Social Feed Curation

Social Feed Curation

Product Design & Development

Product Design
& Development

Brand Development

The development of 0-0-2 was rooted in intention—every detail, from the logo to the tone of voice, was thoughtfully crafted to reflect the brand’s purpose. It’s built to feel modern, inclusive, and community-driven, with design choices that elevate the player experience both on and off the court. Nothing is accidental—every element works together to tell a cohesive, meaningful story.

Explore PDF

Brand Development

The development of 0-0-2 was rooted in intention—every detail, from the logo to the tone of voice, was thoughtfully crafted to reflect the brand’s purpose. It’s built to feel modern, inclusive, and community-driven, with design choices that elevate the player experience both on and off the court. Nothing is accidental—every element works together to tell a cohesive, meaningful story.

Explore PDF

Explore PDF

Event Coordination

Every 0-0-2 event is carefully planned to strike the right balance between structure and spontaneity. From brackets to branding, everything runs by the rules—but with a fun, unexpected twist that reflects the spirit of the brand. Whether it’s tournaments, community pop-ups, or social mixers, each moment is designed to feel elevated, inclusive, and on-theme. I handle every detail—from scheduling and vendor communication to creative direction—to make sure the experience feels seamless, spirited, and uniquely 0-0-2.

Explore PDF

Event Coordination

Every 0-0-2 event is carefully planned to strike the right balance between structure and spontaneity. From brackets to branding, everything runs by the rules—but with a fun, unexpected twist that reflects the spirit of the brand. Whether it’s tournaments, community pop-ups, or social mixers, each moment is designed to feel elevated, inclusive, and on-theme. I handle every detail—from scheduling and vendor communication to creative direction—to make sure the experience feels seamless, spirited, and uniquely 0-0-2.